Foley & Lardner LLP represented New Enterprise Associates (NEA) as the lead investor in the $20 million Series A funding round for Bluefish, an AI marketing platform that helps advertisers understand and refine how they are showing up in AI queries. The funding round was also led by Salesforce Ventures.

The Bluefish platform is purpose built for the needs of enterprises and global brands to navigate the consumer AI shift. Bluefish provides granular visibility into brand performance across AI assistants at the product, audience, and even AI model level. The platform is designed for the most sophisticated marketing organizations, offering data transparency, granular controls, and deploying KPI-driven strategies that tune brand content for specific requirements. The funding will support expanding Bluefish’s product suite and hiring, with a focus on its client-facing and engineering teams.